Outside is Better Together
Outside is Better Together
We bring creators and brands into the wild with athletic gatherings, expeditions, competitions, retreats, and trail days.
We bring creators and brands into the wild with athletic gatherings, expeditions, competitions, retreats, and trail days.
Meet Them Where They Are
01
Authentic IRL brand activations
02
Competitions and expeditions that push limits
03
Access to niche, passionate creator and brand communities
04
Impact you can measure on screen and on the ground
Get in contact with us
hello@iguanagrowth.com
Get in contact with us
hello@iguanagrowth.com
Even though I'm all the way in France, Iguana has helped me find new opportunities in our small basketball niche here, locally.
Mathis
Founder and Creator at Reaching Sports
Iguana has helped me negoitate larger brand deals and understand true collaboration planning with brands.
Aiden A
Content Creators
So far, we've really enjoyed working with Iguana, we look forward to exploring more ways to leverage Iguana.
Michael S
Director of Sales at Flat 6 Motorsports
Your questions, answered
How is this different from just hiring an influencer?
When you hire an influencer, you're buying one post from one person to one audience, and hoping it lands. What we do is produce a structured content event — multiple creators, multiple formats, multiple platforms, all on your property, that generates weeks of content in a single day. You also get rights to the content, which a standard influencer deal usually doesn't include. It's the difference between buying a single ad and building a content system.
How do you find the creators? Are they actually good at the sport?
Yes, and that's the entire point. We don't work with lifestyle influencers who happened to go kayaking once. We build a bench of niche creators — freedivers, surf coaches, spearfishers, kite instructors — who are genuinely embedded in the activity. We vet them on content quality, engagement authenticity, and whether their audience actually cares about the sport. Your guests will recognize these people. That's what makes the content credible.
What if a creator doesn't post or delivers late?
That's what contracts are for. Every creator signs a deliverables agreement before the event that specifies exact content count, format, platform, posting window, required disclosures, and tags. We follow up throughout the posting window and track every deliverable.
Can we own the content and run it as ads
Organic repost rights are included in every package, meaning you can reshare creator posts on your own channels. Paid usage rights, which let you run the content as paid social ads, are available as an add-on. We negotiate that with creators upfront if you want it built into the package from the start. Always better to do it at the beginning than try to relicense after the fact.
What if the weather is bad or something goes wrong on the day?
Every event plan includes a weather contingency and a reschedule window. We also design the event format to have some flexibility built in, if conditions shift, we adapt the activity blocks rather than canceling.
How is this different from just hiring an influencer?
When you hire an influencer, you're buying one post from one person to one audience, and hoping it lands. What we do is produce a structured content event — multiple creators, multiple formats, multiple platforms, all on your property, that generates weeks of content in a single day. You also get rights to the content, which a standard influencer deal usually doesn't include. It's the difference between buying a single ad and building a content system.
How do you find the creators? Are they actually good at the sport?
Yes, and that's the entire point. We don't work with lifestyle influencers who happened to go kayaking once. We build a bench of niche creators — freedivers, surf coaches, spearfishers, kite instructors — who are genuinely embedded in the activity. We vet them on content quality, engagement authenticity, and whether their audience actually cares about the sport. Your guests will recognize these people. That's what makes the content credible.
What if a creator doesn't post or delivers late?
That's what contracts are for. Every creator signs a deliverables agreement before the event that specifies exact content count, format, platform, posting window, required disclosures, and tags. We follow up throughout the posting window and track every deliverable.
Can we own the content and run it as ads
Organic repost rights are included in every package, meaning you can reshare creator posts on your own channels. Paid usage rights, which let you run the content as paid social ads, are available as an add-on. We negotiate that with creators upfront if you want it built into the package from the start. Always better to do it at the beginning than try to relicense after the fact.
What if the weather is bad or something goes wrong on the day?
Every event plan includes a weather contingency and a reschedule window. We also design the event format to have some flexibility built in, if conditions shift, we adapt the activity blocks rather than canceling.
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